Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing, and Digital Strategy provides comprehensive skills in leveraging key digital channels for audience engagement and strategic growth. The benefit lies in becoming a versatile digital marketer capable of maximizing brand reach, driving conversions, and staying ahead in the dynamic digital landscape.
Course Content
Mastering Social Media, Mobile Marketing and Digital Strategy
Course Introduction
Introduction to Social Media Marketing
Overview of major social media platforms
Understanding audience demographics and behaviors
Fundamentals of social media content creation and management
Advanced Social Media Strategies
Developing a social media marketing plan
Creating engaging content for different platforms
Harnessing the power of influencer marketing and user-generated content
Mobile Marketing Fundamentals
Overview of mobile marketing landscape
Mobile user behavior and trends
Mobile-responsive design principles for websites and ads
Social Media Analytics and Measurement
Introduction to social media analytics tools
Key metrics for evaluating social media performance
Analyzing data to optimize social media strategies
Mobile App Marketing
Strategies for promoting mobile apps
App store optimization (ASO) techniques
Mobile advertising formats and targeting options
Location-Based Marketing
Understanding location-based services
Geotargeting strategies for mobile marketing campaigns
Leveraging location data for personalized marketing experiences
SMS and Mobile Messaging Campaigns
Introduction to SMS marketing and mobile messaging apps
Best practices for crafting effective SMS campaigns
Compliance and privacy considerations in mobile messaging
Digital Strategy Frameworks
Overview of digital strategy concepts
Aligning digital initiatives with business goals
Developing a comprehensive digital strategy roadmap
Integrated Marketing Communications (IMC)
Understanding the role of IMC in digital strategy
Creating cohesive messaging across multiple channels
Case studies and examples of successful IMC campaigns
Omnichannel Marketing
Exploring omnichannel marketing principles
Integrating social media, mobile, and other digital channels
Providing seamless customer experiences across touchpoints
Emerging Trends in Digital Marketing
Exploration of emerging technologies and trends
Predictive analytics, AI, and machine learning in marketing
Strategies for staying ahead in the evolving digital landscape
Digital Marketing Capstone Project
Applying learned concepts to develop a comprehensive digital marketing campaign
Presenting and defending the campaign strategy
Peer evaluation and feedback on capstone projects
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