Mastering Social Media, Mobile Marketing and Digital Strategy

Mastering Social Media, Mobile Marketing, and Digital Strategy provides comprehensive skills in leveraging key digital channels for audience engagement and strategic growth. The benefit lies in becoming a versatile digital marketer capable of maximizing brand reach, driving conversions, and staying ahead in the dynamic digital landscape.

Course Content

Mastering Social Media, Mobile Marketing and Digital Strategy

Course Introduction

Introduction to Social Media Marketing

- Overview of major social media platforms
- Understanding audience demographics and behaviors
- Fundamentals of social media content creation and management

Advanced Social Media Strategies

- Developing a social media marketing plan
- Creating engaging content for different platforms
- Harnessing the power of influencer marketing and user-generated content

Mobile Marketing Fundamentals

- Overview of mobile marketing landscape
- Mobile user behavior and trends
- Mobile-responsive design principles for websites and ads

Social Media Analytics and Measurement

- Introduction to social media analytics tools
- Key metrics for evaluating social media performance
- Analyzing data to optimize social media strategies

Mobile App Marketing

- Strategies for promoting mobile apps
- App store optimization (ASO) techniques
- Mobile advertising formats and targeting options

Location-Based Marketing

- Understanding location-based services
- Geotargeting strategies for mobile marketing campaigns
- Leveraging location data for personalized marketing experiences

SMS and Mobile Messaging Campaigns

- Introduction to SMS marketing and mobile messaging apps
- Best practices for crafting effective SMS campaigns
- Compliance and privacy considerations in mobile messaging

Digital Strategy Frameworks

- Overview of digital strategy concepts
- Aligning digital initiatives with business goals
- Developing a comprehensive digital strategy roadmap

Integrated Marketing Communications (IMC)

- Understanding the role of IMC in digital strategy
- Creating cohesive messaging across multiple channels
- Case studies and examples of successful IMC campaigns

Omnichannel Marketing

- Exploring omnichannel marketing principles
- Integrating social media, mobile, and other digital channels
- Providing seamless customer experiences across touchpoints

Emerging Trends in Digital Marketing

- Exploration of emerging technologies and trends
- Predictive analytics, AI, and machine learning in marketing
- Strategies for staying ahead in the evolving digital landscape

Digital Marketing Capstone Project

- Applying learned concepts to develop a comprehensive digital marketing campaign
- Presenting and defending the campaign strategy
- Peer evaluation and feedback on capstone projects

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