POST GRADUATE DIPLOMA IN DIGITAL MARKETING(PGDDM)

Overview

The Post Graduate Diploma in Digital Marketing offers an advanced curriculum covering strategic digital marketing concepts, analytics, and campaign management, preparing graduates for leadership roles in the ever-evolving digital landscape. With practical applications and industry-relevant skills, students gain proficiency in areas such as SEO, social media marketing, content strategy, and data analysis, ensuring they are equipped to drive impactful digital marketing initiatives.

Key features-

Advanced curriculum covering strategic digital marketing concepts, analytics, and campaign management.
Practical focus with hands-on projects and real-world case studies to develop industry-relevant skills.
Experienced instructors providing insights into emerging trends and best practices in the dynamic digital marketing landscape.
Networking opportunities and access to industry connections, enhancing career prospects and job readiness.

Eligibility criteria-

Students from any stream can pursue this program.

Bachelor's degree in any discipline from an accredited institution.

Basic understanding of digital marketing concepts or relevant experience may be advantageous.

End result-

Enhanced career prospects
Specialized skill acquisition
Competitive advantage
Entrepreneurial opportunities
Continuous learning and growth
Get noticed by top MNCs over existing leading job portals

Digital Marketing Syllabus

Post Graduate Diploma In Digital Marketing(PGDDM)

Introduction to Digital Marketing:

- Overview of digital marketing landscape
- Importance and evolution of digital marketing
- Key digital marketing channels and strategies

Website Planning and Development:

- Website architecture fundamentals
- User experience (UX) design principles
- Content management systems (CMS) for website creation

Search Engine Optimization (SEO):

- On-page and off-page SEO techniques
- Keyword research and analysis
- SEO tools and analytics

Social Media Marketing (SMM):

- Social media platforms overview
- Social media strategy development
- Profile optimization and management

Pay-Per-Click (PPC) Advertising:

- Introduction to PPC advertising platforms
- Campaign setup and management
- Ad copywriting and optimization techniques

Email Marketing:

- Email list building and segmentation
- Email campaign creation and automation
- Email marketing analytics

Content Marketing:

- Content strategy development
- Content creation and curation
- Content distribution and promotion

Digital Analytics:

- Introduction to web analytics tools
- Data interpretation and reporting
- Conversion tracking and optimization

Mobile Marketing:

- Mobile marketing strategies
- Responsive design principles
- Location-based marketing techniques

E-commerce Marketing:

- E-commerce platforms overview
- Product listing optimization
- Shopping ads and conversion optimization

Digital Marketing Strategy:

- Developing a digital marketing plan
- Budget allocation and resource management
- Performance measurement and optimization

Emerging Trends in Digital Marketing:

- Artificial intelligence and machine learning applications
- Voice search optimization
- Augmented reality (AR) and virtual reality (VR) in marketing

Industry Projects and Case Studies:

- Real-world projects and simulations
- Analyzing digital marketing campaigns
- Presenting findings and recommendations

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