POST GRADUATE DIPLOMA IN DIGITAL MARKETING(PGDDM)
Overview
The Post Graduate Diploma in Digital Marketing offers an advanced curriculum covering strategic digital marketing concepts, analytics, and campaign management, preparing graduates for leadership roles in the ever-evolving digital landscape. With practical applications and industry-relevant skills, students gain proficiency in areas such as SEO, social media marketing, content strategy, and data analysis, ensuring they are equipped to drive impactful digital marketing initiatives.
Key features-
Advanced curriculum covering strategic digital marketing concepts, analytics, and campaign management.
Practical focus with hands-on projects and real-world case studies to develop industry-relevant skills.
Experienced instructors providing insights into emerging trends and best practices in the dynamic digital marketing landscape.
Networking opportunities and access to industry connections, enhancing career prospects and job readiness.
Eligibility criteria-
Students from any stream can pursue this program.
Bachelor's degree in any discipline from an accredited institution.
Basic understanding of digital marketing concepts or relevant experience may be advantageous.
End result-
Enhanced career prospects
Specialized skill acquisition
Competitive advantage
Entrepreneurial opportunities
Continuous learning and growth
Get noticed by top MNCs over existing leading job portals
Digital Marketing Syllabus
Post Graduate Diploma In Digital Marketing(PGDDM)
Introduction to Digital Marketing:
Overview of digital marketing landscape
Importance and evolution of digital marketing
Key digital marketing channels and strategies
Website Planning and Development:
Website architecture fundamentals
User experience (UX) design principles
Content management systems (CMS) for website creation
Search Engine Optimization (SEO):
On-page and off-page SEO techniques
Keyword research and analysis
SEO tools and analytics
Social Media Marketing (SMM):
Social media platforms overview
Social media strategy development
Profile optimization and management
Pay-Per-Click (PPC) Advertising:
Introduction to PPC advertising platforms
Campaign setup and management
Ad copywriting and optimization techniques
Email Marketing:
Email list building and segmentation
Email campaign creation and automation
Email marketing analytics
Content Marketing:
Content strategy development
Content creation and curation
Content distribution and promotion
Digital Analytics:
Introduction to web analytics tools
Data interpretation and reporting
Conversion tracking and optimization
Mobile Marketing:
Mobile marketing strategies
Responsive design principles
Location-based marketing techniques
E-commerce Marketing:
E-commerce platforms overview
Product listing optimization
Shopping ads and conversion optimization
Digital Marketing Strategy:
Developing a digital marketing plan
Budget allocation and resource management
Performance measurement and optimization
Emerging Trends in Digital Marketing:
Artificial intelligence and machine learning applications
Voice search optimization
Augmented reality (AR) and virtual reality (VR) in marketing
Industry Projects and Case Studies:
Real-world projects and simulations
Analyzing digital marketing campaigns
Presenting findings and recommendations
Related Courses
Here are our basic to pro-level Digital Marketing Courses that will transform your career and business right way.
Diploma In Digital Marketing(DDM)
Diploma in Digital Marketing (DDM) program offers comprehensive training in various digital marketing strategies, SEO, social media marketing, analytics within 3 months.
Advanced Diploma In Digital Marketing(ADDM)
The Advanced Diploma in Digital Marketing (DDM) program provides understanding of advanced digital marketing techniques, advanced analytics, content marketing , and advanced social media management .