ADVANCED DIPLOMA IN DIGITAL MARKETING(ADDM)
Overview
The Advanced Diploma in Digital Marketing (ADDM) course delves into advanced strategies such as data-driven decision-making, advanced SEO techniques, and integrated digital campaigns, empowering professionals with the expertise needed to lead and innovate in the dynamic field of digital marketing
Key features-
Cutting-edge Techniques: Covers advanced SEO, PPC, social media marketing, and analytics.
Practical Learning: Hands-on projects and case studies for real-world application.
Industry Alignment: Curriculum developed with industry experts to meet current market demands.
Eligibility criteria-
Eligibility typically requires a Bachelor's degree in any discipline or equivalent, along with basic computer literacy.
Prior experience or knowledge in marketing may also be beneficial.
End result-
Advanced expertise in SEO, PPC, and social media marketing.
Proficiency in data analytics for campaign optimization.
Strategic planning and execution of digital marketing campaigns.
Preparedness for senior-level roles in diverse industries.
Continued adaptation to evolving digital marketing trends and technologies.
Digital Marketing Syllabus
Advanced Diploma In Digital Marketing(ADDM)
Digital Marketing Fundamentals
Introduction to Digital Marketing
Evolution of Digital Marketing
Understanding the Digital Landscape
Digital Marketing Strategies and Objectives
Content Marketing
Content Strategy and Creation
Blogging and Article Writing
Video Marketing
Email Marketing Campaigns
Search Engine Marketing (SEM)
Introduction to SEM
Google Ads Fundamentals
Campaign Setup and Management
Keyword Research and Optimization
Mobile Marketing
Mobile Marketing Fundamentals
App Marketing
SMS and Mobile Advertising
Location-Based Marketing
E-commerce Marketing
Introduction to E-commerce
E-commerce Platforms and Solutions
E-commerce SEO and Conversion Optimization
E-commerce Analytics and Performance Tracking
Legal and Ethical Considerations in Digital Marketing
Privacy and Data Protection Laws
Ethical Practices in Digital Marketing
Intellectual Property Rights
Website Planning and Development
Website Planning and Creation
User Experience (UX) Design
Search Engine Optimization (SEO) Fundamentals
Website Analytics and Tracking
Social Media Marketing
Social Media Strategy Development
Facebook Marketing
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
Display and Video Advertising
Display Advertising
Video Advertising on YouTube and Other Platforms
Remarketing and Retargeting Strategies
Analytics and Data-driven Marketing
Introduction to Marketing Analytics
Web Analytics with Google Analytics
Conversion Rate Optimization (CRO)
A/B Testing and Data Interpretation
Digital Marketing Strategy and Planning
Developing a Digital Marketing Strategy
Budgeting and Resource Allocation
Campaign Management and Optimization
Marketing Automation Tools and Techniques
Capstone Project
Integrating Digital Marketing Concepts into a Real-world Project
Presentation and Evaluation
Related Courses
Here are our basic to pro-level Digital Marketing Courses that will transform your career and business right way.
Diploma In Digital Marketing(DDM)
A Diploma in Digital Marketing course provides comprehensive training in various digital marketing strategies and tools, preparing students for careers in online marketing.
Post Graduate Diploma In Digital Marketing(PGDDM)
A Post Graduate Diploma in Digital Marketing offers advanced training in digital marketing strategies, analytics, and management, equipping students with specialized skills for leadership roles in the field.