DIPLOMA IN DIGITAL MARKETING(DDM)

Overview

The Diploma in Digital Marketing (DDM) offers training in the core principles and strategies of digital marketing. Through a blend of theoretical knowledge and practical applications, students gain proficiency in areas such as social media marketing, search engine optimization (SEO), content marketing, and data analytics.

Key features-

Intensive 30-day course providing a comprehensive overview of digital marketing fundamentals and strategies.
Delivers focused training modules covering key areas such as SEO, social media marketing, content creation, and analytics, enabling rapid skill development for immediate application in the digital marketing domain.

Eligibility criteria-

Individuals those have basic computer skills ,Job-seekers, working professionals can join this program

End Result -

Proficiency in various digital marketing strategies.
Enhanced skills in planning, executing, and measuring digital marketing.
Ability to analyze data .
Development of a comprehensive digital marketing portfolio showcasing practical projects .
Increased confidence and readiness to pursue careers.

Digital Marketing Syllabus

Diploma In Digital Marketing (DDM)

Introduction to Digital Marketing

Overview of digital marketing landscape
Evolution and importance of digital marketing
Digital marketing vs. traditional marketing
Understanding digital marketing channels and platforms

Website Design and Development

Fundamentals of website design principles
HTML and CSS basics
Responsive web design
User experience (UX) and user interface (UI) design principles

Search Engine Optimization (SEO)

Introduction to SEO and its significance
On-page SEO techniques (meta tags, keywords, content optimization)
Off-page SEO techniques (backlink building, social media signals)
SEO tools and analytics

Pay-Per-Click (PPC) Advertising

Introduction to PPC advertising (Google Ads, Bing Ads)
Keyword research and selection
Ad copywriting best practices
Campaign setup, management, and optimization

Social Media Marketing (SMM)

Overview of major social media platforms (Facebook, Twitter, Instagram, LinkedIn)
Creating and optimizing social media profiles
Content creation and curation strategies
Social media advertising and analytics

Email Marketing

Basics of email marketing and its effectiveness
Building an email list and segmentation
Designing compelling email campaigns
Email automation and analytics

Content Marketing

Understanding content marketing and its objectives
Content ideation, creation, and distribution
Content marketing strategy development
Measuring content marketing effectiveness

Digital Analytics

Introduction to digital analytics tools (Google Analytics, Adobe Analytics)
Key performance indicators (KPIs) and metrics
Analyzing website traffic and user behavior
Reporting and insights generation

Mobile Marketing

Overview of mobile marketing landscape
Mobile app marketing strategies
Mobile website optimization
Location-based marketing techniques

Digital Marketing Strategy and Planning

Developing a digital marketing strategy
Setting SMART objectives
Budgeting and resource allocation
Creating a comprehensive digital marketing plan

E-commerce Marketing

Introduction to e-commerce and its growth
E-commerce platforms and tools
E-commerce website optimization
Conversion rate optimization (CRO) techniques

Emerging Trends in Digital Marketing

Exploring the latest trends in digital marketing
Artificial intelligence (AI) and machine learning in marketing
Voice search optimization
Augmented reality (AR) and virtual reality (VR) marketing strategies

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Post Graduate Diploma In Digital

Marketing(PGDDM)

The Post Graduate Diploma in Digital Marketing is an intensive program focusing on advanced digital marketing strategies and analytics, tailored for professionals seeking to enhance their expertise in the field.

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Advanced Diploma In Digital

Marketing(ADDM)

The Advanced Diploma in Digital Marketing is a comprehensive program offering in-depth training on advanced digital marketing techniques and strategies to elevate participants' skills and expertise in the field.