Digital Marketing Capstone
Digital Marketing Capstone
The Digital Marketing Capstone course is the culmination of digital marketing studies, integrating theoretical knowledge with practical application. Participants work on real-world projects, applying advanced strategies in areas like SEO, social media, PPC and analytics. Under the guidance of industry experts, students refine their skills, develop a comprehensive digital marketing plan, and showcase their expertise .
Course Content
Advanced Search Engine Optimization (SEO)
Course Introduction
Project Initiation
Introduction to the capstone project
Defining project objectives and scope
Conducting initial market research and competitor analysis
Content Creation and Optimization
Creating compelling and engaging content across digital channels
Optimizing content for search engines (SEO) and user experience
Leveraging content marketing and storytelling techniques
Digital Strategy Development
Developing a comprehensive digital marketing strategy
Setting SMART goals and KPIs
Selecting appropriate digital marketing channels and tactics
Paid Advertising Campaigns
Planning and executing PPC campaigns across platforms like Google Ads and social media
Advanced targeting strategies and ad copy optimization
Budget allocation and bid management techniques.
Analytics and Performance Measurement
Implementing web analytics tools like Google Analytics
Analyzing campaign performance and ROI
Iterating and optimizing digital marketing strategies based on data insights
Social Media and Community Management
Developing a social media strategy aligned with overall digital goals
Building and engaging with online communities
Utilizing social listening tools and analytics for insights
Related Short Term Courses
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The Advanced Search Engine Optimization (SEO) Course provides in-depth training on advanced SEO techniques, including technical optimization, content strategy, and off-page SEO tactics. Participants gain expertise in optimizing websites to improve search engine rankings .
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The Advanced Pay Per Click (PPC) Program hones your skills in crafting targeted ad campaigns, optimizing ROI, and mastering the intricacies of online advertising platforms, positioning you as a proficient digital marker.
Advanced Social Media (With Facebook Blueprint Voucher)
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Transformed the lives of 6523+ students
100% guaranteed placement assistance
Placed students in top companies globally
Industry recognized certifications
Work with real time projects
