Mastering SEO, Content Marketing, PPC and Digital Analytics
Mastering SEO, Content Marketing, PPC and Digital Analytics
Gain comprehensive expertise in SEO, content marketing, PPC and digital analytics through this intensive course, equipping you with the tools to dominate the online landscape.
Course Content
Mastering SEO, Content Marketing, PPC and Digital Analytics
Course Introduction
Introduction to Digital Marketing
Overview of digital marketing landscape
Importance of SEO, content marketing, PPC, and digital analytics
Key concepts and terminology
Search Engine Optimization (SEO)
On-page optimization techniques
Off-page optimization strategies
Keyword research and analysis
Technical SEO fundamentals
SEO best practices and guidelines
Content Marketing
Content strategy development
Content creation and curation
Content promotion and distribution
Content optimization for SEO
Measuring content marketing effectiveness
Pay-Per-Click (PPC) Advertising
Introduction to PPC advertising platforms (Google Ads, Bing Ads, etc.)
Keyword research for PPC campaigns
Ad copywriting best practices
Campaign setup and optimization
Budget management and bidding strategies
Digital Analytics
Introduction to digital analytics tools (Google Analytics, Adobe Analytics, etc.)
Setting up analytics tracking
Interpreting key metrics and KPIs
Conversion tracking and analysis
A/B testing and experimentation
Integration and Optimization
Integrating SEO, content marketing, PPC, and digital analytics efforts
Optimizing campaigns for maximum ROI
Advanced strategies for synergy between different channels
Case studies and real-world examples
Practical Projects and Assignments
Hands-on exercises and projects to apply concepts learned
Analyzing real-world data and optimizing campaigns
Developing a comprehensive digital marketing strategy
Final Assessment and Certification
Comprehensive assessment covering all aspects of the course
Certification upon successful completion
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Transformed the lives of 6523+ students
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Placed students in top companies globally
Industry recognized certifications
Work with real time projects