Mastering SEO, Content Marketing, PPC and Digital Analytics

       Introduction to Digital Marketing

• • Overview of digital marketing landscape

  • Importance of SEO, content marketing, PPC, and digital analytics

  • Key concepts and terminology

Search Engine Optimization (SEO)

• • On-page optimization techniques

  • Off-page optimization strategies

  • Keyword research and analysis

  • Technical SEO fundamentals

  • SEO best practices and guidelines

  Content Marketing

• • Content strategy development

  • Content creation and curation

  • Content promotion and distribution

  • Content optimization for SEO

  • Measuring content marketing effectiveness

   Pay-Per-Click (PPC) Advertising

• • Introduction to PPC advertising platforms (Google Ads, Bing Ads, etc.)

  • Keyword research for PPC campaigns

  • Ad copywriting best practices

  • Campaign setup and optimization

  • Budget management and bidding strategies

   Digital Analytics

• • Introduction to digital analytics tools (Google Analytics, Adobe Analytics, etc.)

  • Setting up analytics tracking

  • Interpreting key metrics and KPIs

  • Conversion tracking and analysis

  • A/B testing and experimentation

  Integration and Optimization

• • Integrating SEO, content marketing, PPC, and digital analytics efforts

  • Optimizing campaigns for maximum ROI

  • Advanced strategies for synergy between different channels

  • Case studies and real-world examples

   Practical Projects and Assignments

• • Hands-on exercises and projects to apply concepts learned

  • Analyzing real-world data and optimizing campaigns

  • Developing a comprehensive digital marketing strategy

   Final Assessment and Certification

• • Comprehensive assessment covering all aspects of the course

  • Certification upon successful completion