SYLLABUS

Digital Marketing Syllbus

DIPLOMA IN DIGITAL MARKETING(DDM)

BASICS DIGITAL MARKETING

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing

SOCIAL MEDIA MANAGEMENT

• How to manage social media
• Facebook Mangement
• Twitter Management
• Increasing Engaggement
• Hashtags

SEARCH ENGINE OPTIMIZATION

• On-page SEO (on-site SEO)
• Off-page SEO (off-site SEO)
• Technical SEO
• Local SEO

WEB & INFOGRAPHIC DESIGN

• Basics of Web Design
• Basics of WordPress
• HTML / CSS Basics
• Website Hosting
• Domain Management
• Basics of Canva
• Basics of Poster My Wall

SEARCH ENGINE MARKETING

• Pay-Per-Click (PPC)
• Sponsored Search Results;
• Local SEM
• Organic SEM.

INTERNET AND WEB OPTIMIZATION

• Content Delivery Network
• Website Hosting
• Website Optimziation
• Image Optimization
• Gzip Optimization

WEB MARKETING

• Display advertising
• Web banner advertising
• News Feed Ads
• Content marketing

ADVANCED DIPLOMA IN DIGITAL MARKETING(ADDM

ADVANCED DIGITAL MARKETING

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation

LOCAL BUSINESS & GOOGLE MAPPING

• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Search Engine Visibility Reports
• Verification Of Listing
• Google Reviews

ANALYSIS AND KEYWORD RESEARCH

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Keyword Analysis
• Choosing Right Keywords To The Project

PAY PER CLICK MARKETING (SEM)

• Google Adwords
• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Adwords Targeting And Placement
• Adwords Bidding And Budgeting
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Ads

SEARCH ENGINE OPTIMIZATION (SEO)

• Introduction To Search Engine Optimization
• How Did Search Engine work?
• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing
• Indexing

Mobile Marketing

• Introduction to Mobile Marketing
• Mobile Applications
• Mobile App Optimization
• Testing Methodologies
• Tools for Analytics
• Playstore Marketing
• How to bring traffic to Playstore
• Playstore Analytics
• Google Adwords for Mobile
• AI Ads by google for Mobile Apps
•  

SOCIAL MEDIA MARKETING (SMM)

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Facebook Analytics
• Facebook Advertising And Its Types In Detail
• Creating Advertising Campaigns,
• Payment Modes
• Introduction To Twitter
• Creating Strong Profiles On Twitter
• Followers, ReTweets, Clicks,
• Conversions, HashTags
• LinkedIn Optimization
• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Branding On LinkedIn
• Marketing On LinkedIn Groups
• Tools & Techniques
• GMB For Businesses

DIGITAL DESIGN AND COMMUNICATION

• Creativity.
• Typography.
• Adobe’s Creative Apps.
• Interactive Media.
• Coding.
• Branding.
• Delivering Presentations.
• How to Design with Canva
• Poster My Wall Skills
• Photopea and other tools
• Digital Infographic
• HD and Clear Concept design

SOCIAL MEDIA OPTIMIZATION (SMO)

• Social Media Optimization
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook, Google+, LinkedIn
• YouTube, Pinterest
• Hashtags
• Image Optimization

WEB ANALYTICS

• Getting Started With Google Analytics
• Navigating Google Analytics
• Real-Time Monitoring
• Audience
• Acquisition
• Traffic Sources
• Behavior
• Content
• Visitors
• Live Data
• Demographics

WEB DESIGN AND MANAGEMENT

• Basics of Web Design
• Basics of WordPress
• HTML / CSS Basics
• Website Hosting
• Domain Management
• Integrate SEO Into website

POST GRADUATE DIPLOMA IN DIGITAL MARKETING(PGDDM)

CORE DIGITAL MARKETING

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation

LOCAL BUSINESS & GOOGLE MAPPING

• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Search Engine Visibility Reports
• Verification Of Listing
• Google Reviews
• Demographics

ANALYSIS AND KEYWORD RESEARCH

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Keyword Analysis
• Choosing Right Keywords To The Project

PAY PER CLICK MARKETING (SEM)

• Google Adwords
• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Adwords Targeting And Placement
• Adwords Bidding And Budgeting
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Ads

SEARCH ENGINE OPTIMIZATION (SEO)

• Introduction To Search Engine Optimization
• How Did Search Engine work?
• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing
• Indexing

Mobile Marketing

• Introduction to Mobile Marketing
• Mobile Applications
• Mobile App Optimization
• Testing Methodologies
• Tools for Analytics
• Playstore Marketing
• How to bring traffic to Playstore
• Playstore Analytics
• Google Adwords for Mobile
• AI Ads by google for Mobile Apps

SOCIAL MEDIA MARKETING (SMM)

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Facebook Analytics
• Facebook Advertising And Its Types In Detail
• Creating Advertising Campaigns,
• Payment Modes
• Introduction To Twitter
• Creating Strong Profiles On Twitter
• Followers, ReTweets, Clicks,
• Conversions, HashTags
• LinkedIn Optimization
• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Branding On LinkedIn
• Marketing On LinkedIn Groups
• Tools & Techniques
• GMB For Businesses

DIGITAL DESIGN AND COMMUNICATION

• Creativity.
• Typography.
• Adobe’s Creative Apps.
• Interactive Media.
• Coding.
• Branding.
• Delivering Presentations.
• How to Design with Canva
• Poster My Wall Skills
• Photopea and other tools
• Digital Infographic
• HD and Clear Concept design

SOCIAL MEDIA OPTIMIZATION (SMO)

• Social Media Optimization
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook, Google+, LinkedIn
• YouTube, Pinterest
• Hashtags
• Image Optimization

WEB ANALYTICS

• Getting Started With Google Analytics
• Navigating Google Analytics
• Real-Time Monitoring
• Audience
• Acquisition
• Traffic Sources
• Behavior
• Content
• Visitors
• Live Data
• Demographics

WEB DESIGN AND MANAGEMENT

• Basics of Web Design
• Basics of WordPress
• HTML / CSS Basics
• Website Hosting
• Domain Management
• Integrate SEO Into website

BUDGETING, PLANNING & FORECAST

• Introduction Digital Marketing Budgeting
• Planing for Digital Marketing
• Workforce Planning
• Ad spend Budgeting
• Conversion & Revenue Planing
• Industry & Competition Forecasting

VIDEO MARKETING

• Introduction To Email Marketing
• Types Of Email Marketing
• Sending Promotional Emails
• Introduction to Hubspot
• Introduction to Send in Blue
• Introduction to Mailchimp
• Bulk Email marketing
• Email Listing
• Email List Management
• Introduction to CRM and List Management

CONTENT STRATEGY & MARKETING

• Getting Started With Content Marketing
• Content Ideas
• Real-Content Creating
• How to Write contents
• Types of content?
• Integrating content with SEO
• Integrating content with SMO
• How to write emails
• How to write hashtags
• How to get idea for trending conent
• How to write social media posts
• How to Write Quote and toppics

PRODUCT / E COMMERCE MARKETING

• What is ecommerce marketing?
• Ecommerce Advertising
• Types of Ecommerce Marketing
• Understanding Product Strategy
• Analyzing Product Opportunities
• Optimize your product page
• Post-Purchase Follow Up
• Influencer Marketing
• Affiliate Marketing
• Discount Marketing
• Loyalty Marketing
• Referral Marketing
• Managing the Partner Ecosystem