POST GRADUATE DIPLOMA IN DIGITAL MARKETING(PGDDM)
Overview
Placement Program in Digital Marketing is the most premium program in the lot where we would train you from the scratches to the top crust.
This is time to get a 360 make-over to your career and business with the most powerful professional program. Empower your career graph with long-term sustainability.
Key features-
- Here an aspirant will learn advanced level of learning with paid tool applications. We will give you the opportunity to work up to 5+ on-going projects.
- This 180-day master class, led by expert faculties also contains graphic designing and video editing that would further add aesthetics to your social media campaigns and promotional strategy.
- 50+ modules to ensure an authoritative and updated LMS to broaden your future career-scape.
- Lastly internship (paid) and placement guarantees after course completion ascertain higher return on investment.
Eligibility criteria-
Students from any stream can pursue this program.
– Professionals, MBA degree holders can make the best of it enrolling in Placement Program in Digital Marketing (PPDM).
– Entrepreneurs can digitally transform their business with a smart move of choosing PPDM for enrolment.
End result-
Students from any stream can pursue this program.
– Professionals, MBA degree holders can make the best of it enrolling in Placement Program in Digital Marketing (PPDM).
– Entrepreneurs can digitally transform their business with a smart move of choosing PPDM for enrolment.
POST GRADUATE DIPLOMA IN DIGITAL MARKETING(PGDDM)
CORE DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
- Demographics
ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
Mobile Marketing
- Introduction to Mobile Marketing
- Mobile Applications
- Mobile App Optimization
- Testing Methodologies
- Tools for Analytics
- Playstore Marketing
- How to bring traffic to Playstore
- Playstore Analytics
- Google Adwords for Mobile
- AI Ads by google for Mobile Apps
SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
- GMB For Businesses
DIGITAL DESIGN AND COMMUNICATION
- Creativity.
- Typography.
- Adobe’s Creative Apps.
- Interactive Media.
- Coding.
- Branding.
- Delivering Presentations.
- How to Design with Canva
- Poster My Wall Skills
- Photopea and other tools
- Digital Infographic
- HD and Clear Concept design