logo

ADVANCED DIPLOMA IN DIGITAL MARKETING(ADDM)

Overview

Thinking of making your mark in the corporate world? Here we present the perfect job-oriented Digital Marketing Program to push your career in the right track. Enrolling in this comprehensive program will help you in building your CV with the most sough-after digital skills.

Key features-

  • The duration of this course is 90 days where batches can be arranged both in weekdays and weekends.
  • Master Program in Digital Marketing modules are exclusively designed for professionals to have the best leverage to their respective fields of career.
  • It provides you necessary skills and grooming lessons for up-scaling your present job role.

Eligibility criteria-

This course is ideal for professionals who are willing to grab quick promotion and better opportunities.

– Business owners too can join to learn the best practices of Digital Marketing to make their business attractive and trending.

End result-

  • Enhanced corporate communication
  • Analytical marketing skills
  • In-depth vision of the industry
  • Delivering result-driven strategies
  • Basic proficiency in web design and HTML coding
  • Ample scope for freelancing while working
  • Real-time risk taking and mitigation competence

ADVANCED DIPLOMA IN DIGITAL MARKETING(ADDM

ADVANCED DIGITAL MARKETING
  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
LOCAL BUSINESS & GOOGLE MAPPING
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
ANALYSIS AND KEYWORD RESEARCH
  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Projec
PAY PER CLICK MARKETING (SEM)
  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  •  
SEARCH ENGINE OPTIMIZATION (SEO)
  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
Mobile Marketing
  • Introduction to Mobile Marketing
  • Mobile Applications
  • Mobile App Optimization
  • Testing Methodologies
  • Tools for Analytics
  • Playstore Marketing
  • How to bring traffic to Playstore
  • Playstore Analytics
  • Google Adwords for Mobile
  • AI Ads by google for Mobile Apps
  •  
SOCIAL MEDIA MARKETING (SMM)
  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Tools & Techniques
  • GMB For Businesses
DIGITAL DESIGN AND COMMUNICATION
  • Creativity.
  • Typography.
  • Adobe’s Creative Apps.
  • Interactive Media.
  • Coding.
  • Branding.
  • Delivering Presentations.
  • How to Design with Canva
  • Poster My Wall Skills
  • Photopea and other tools
  • Digital Infographic
  • HD and Clear Concept design
SOCIAL MEDIA OPTIMIZATION (SMO)
  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn
  • YouTube, Pinterest
  • Hashtags
  • Image Optimization
WEB ANALYTICS
  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
WEB DESIGN AND MANAGEMENT
  • Basics of Web Design
  • Basics of WordPress
  • HTML / CSS Basics
  • Website Hosting
  • Domain Management
  • Integrate SEO Into website

Related Courses

Here are our basic to pro-level Digital Marketing Courses that will transform your carrier and business right way

Advanced Diploma In Digital Marketing

Advanced Diploma in Digital Marketing (ADDM): A short course for understanding the world of digital marketing for those who are creative design, marketing .

Post Graduate Diploma In Digital Marketing

The Postgraduate Diploma in Digital Marketing Strategies (E-Learning), in collaboration with Columbia Business School Executive Education, allows participants .